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Small Business Education Center

Bar chart showing the importance of social media sales to small businesses. Nearly 67% of SMBs say social media is very important or critical to overall sales, while only a small minority say it is not important.
SOCIAL MEDIA

67% of SMBs Rely on Social Media Despite Mixed Results

Small Business Expo Research Team

| May 12, 2026
Infographic showing the best time to post on TikTok by day of the week with engagement levels.
SOCIAL MEDIA

How to Crush the Algorithm Using the Best Time to Post on TikTok in 2026

Zach Lezberg

| Apr 22, 2026
A collaborative office environment with five diverse team members gathered around a wooden table, brainstorming social media ideas for small business. The whiteboard in the background displays colorful charts and the title "Social Media Strategy." Laptops, notebooks, and a juice bottle are on the table. The scene emphasizes teamwork, modern technology, and a creative workspace.
SOCIAL MEDIA

Forget Viral Trends and Focus on These Social Media Ideas for Small Business Instead

Zach Lezberg

| Apr 08, 2026
Team collaborating around a large screen demonstrating how to create a social media content calendar for Q4 2026 in a modern office.
SOCIAL MEDIA

Why Your Social Media Is A Sunk Cost Until You Learn How To Create A Social Media Content Calendar

Zach Lezberg

| Mar 27, 2026
A desk with a paper on Metrics for Social Media Marketing, keyboard, and colorful books, suggesting a creative workspace.
SOCIAL MEDIA

7 Metrics for Social Media Marketing That Drive Revenue

Zach Lezberg

| Mar 11, 2026
A professional man in a modern office interacts with a tablet displaying colorful data visualizations, including bar charts and pie charts that help answer how often should a small business post on social media. A large monitor in the background shows similar blurred charts. The setting includes a white table, a pen holder, and a city skyline visible through a window.
SOCIAL MEDIA

How Often Should a Small Business Post on Social Media?

Zach Lezberg

| Mar 04, 2026
The phrase "Social Media Marketing" is printed vertically on a textured light brown surface, resembling kraft paper. A retro-style camera with a cork-like texture and strap is partially visible in the background, a great visual for social media marketing for local businesses that adds a creative and nostalgic touch.
SOCIAL MEDIA

Don’t Get Ghosted: Social Media Marketing for Local Businesses

Zach Lezberg

| Feb 27, 2026
A flat-lay image of a dark smartphone displaying a social media feed, placed on a closed silver laptop. Both are set against a textured blue background, creating a clean and minimalistic aesthetic, illustrating how to use social media for small business effectively.
SOCIAL MEDIA

Beyond the Feed: How to Use Social Media for Small Business Success

Zach Lezberg

| Feb 23, 2026
A man in a professional setting is analyzing data on a laptop and a futuristic floating screen. The screens display business intelligence dashboards with charts and graphs, including pie charts, bar charts, and line graphs. The man, wearing glasses and a denim shirt, holds a pen to his chin, suggesting focus and contemplation. The desk features a keyboard, documents, and a pen holder, with a bright office background, utilizing social media marketing tools for small business to enhance strategy development.
SOCIAL MEDIA

ELITE Social Media Marketing Plan for Small Business

Zach Lezberg

| Feb 06, 2026
A smiling man in a denim shirt works on a laptop displaying a performance dashboard with a bar chart and navigation menu. The setting is a bright, modern room with plants, shelves, and natural light from a window, showcasing the benefits of social media marketing.
SOCIAL MEDIA

5 Billion Users, 0 Attention: Why Your Business is Invisible Without the Massive Benefits of Social Media Marketing

Zach Lezberg

| Jan 28, 2026
A woman in a light gray cardigan working on a laptop displaying an analytics dashboard with charts and graphs. The desk features a white mug, a plant in a silver pot, and stacked books. The background includes a window, shelves, and a modern office setup showcasing social media marketing tools for small business.
SOCIAL MEDIA

Stop Wasting $5,000/Month on Vanity Metrics: A Guide to Social Media Marketing Tools for Small Business

Zach Lezberg

| Jan 23, 2026
3D render of four glowing social media logos—Twitter, YouTube, Instagram, and Facebook—arranged dynamically on a dark background with red and purple ambient lighting. The Twitter logo is a white bird on a blue square, the YouTube logo is a white play button on a red rectangle, the Instagram logo is a glowing white camera outline on a black square with purple and pink accents, and the Facebook logo is a white 'f' on a black square with a blue glow. The scene has a modern, high-tech aesthetic with reflective surfaces and glowing edges, illustrating how to grow social media followers for your business through a visually striking digital presence.
SOCIAL MEDIA

Going Viral 101: How to Grow Social Media Followers for Your Business in Record Time

Zach Lezberg

| Dec 04, 2025
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