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Blog:Small Business Expo

Why Marketers Use AI For Audience Targeting

September 19, 2018 B2BMARKETINGNEWSLETTER ARTICLES
BY: Susan Baah 0 Comments

There are many ways that marketers can use artificial intelligence (AI), but so far, targeting and audience segmenting are among the most common uses for the emerging technology. In a…

Blog:Small Business Expo

B2B Marketing Data

September 19, 2018 MARKETINGNEWSLETTER ARTICLES
BY: Susan Baah 0 Comments

As account-based marketing and the delivery of targeted, personalized content become more prevalent for business-to-business (B2B) marketers and sellers, data is of utmost importance. Without a proper marketing data management…

Blog:Small Business Expo

Marketers’ Roundtable: How Four Brands Use Data to Increase Email Open Rates and ...

September 19, 2018 MARKETINGNEWSLETTER ARTICLES
BY: Susan Baah 0 Comments

Stephen Driscoll Vice President, Marketing AARP Brent Christensen Director, Digital Marketing for Email and Push Overstock.com Victoria Vaynberg CMO Resy Harris Beber CMO Vimeo Email is to marketing what peanut…

Blog:Small Business Expo

Why Data is the Smart Investment to Help Build Your Business

September 19, 2018 MARKETINGNEWSLETTER ARTICLESTECHNOLOGY
BY: Susan Baah 0 Comments

        By: Zach Lezberg, Small Business Expo CEO We are in the golden age of data, where it is revolutionizing the way businesses interact with their customers.…

Blog:Small Business Expo

Mining Google and Amazon for Search Data Can Lead to Marketing Gold

August 27, 2018 NEWSLETTER ARTICLES
BY: Susan Baah 0 Comments

Search data is valuable for search marketers for obvious reasons, but when this data travels to other parts of the marketing department and beyond, it can guide a company's broader…

Blog:Small Business Expo

Expected Change in US SMB Ad Spending, by Media/Format, Jan 2018

August 27, 2018 NEWSLETTER ARTICLES
BY: Susan Baah 0 Comments

Note: Data was provided to eMarketer by Thrive Analytics. Methodology: Data is from the January 2018 Thrive Analytics "Local Pulse Report: 2018 Key Highlights." 1,002 US SMBs were surveyed during…

Blog:Small Business Expo

Marketers Need to Stay in Control of Reach and Frequency Across Their Targeting E...

August 27, 2018 NEWSLETTER ARTICLES
BY: Susan Baah 0 Comments

With deep roots in household targeting, Nielsen is no stranger to helping marketers manage reach and frequency at this level. But increasingly, marketers relying on Nielsen Marketing Cloud want to…

Blog:Small Business Expo

Long Live Email Marketing

August 27, 2018 MARKETINGNEWSLETTER ARTICLES
BY: Susan Baah 0 Comments

        By: Zach Lezberg, Small Business Expo CEO There is a solid argument to be made for the role of email marketing as a core tactic within…

Blog:Small Business Expo

SMALL BUSINESS EXPO: BI-ANNUAL TRENDS REPORT (August 2018)

August 21, 2018 BI-ANNUAL TRENDS REPORT
BY: Susan Baah 0 Comments

      In today’s digital-driven environment it’s more important than ever for businesses to innovate in order to stay ahead. Today’s consumer is savvy and has high expectations from…

Blog:Small Business Expo

Small Business Expo Continues to Grow in 2018

July 9, 2018 NEWSLETTER ARTICLESSTARTUP/ SMALL BUSINESSTHE ENTREPRENEUR'S PERSPECTIVE
BY: Zach 0 Comments

We at the Small Business Expo are thrilled to share with our community that we’ve achieved record growth for our shows in the first half of 2018. This is in…

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