Rasmus Barfred is the CEO and Co-founder of THEMAGIC5, a global leader in custom-fit swim goggles powered by advanced facial scanning and AI technology. Under his leadership, THEMAGIC5 has evolved from a tech-driven startup into a rapidly growing consumer brand serving swimmers in over 100 countries. The company gained national recognition after appearing on ABC’s Shark Tank, where Rasmus and his team secured a deal with Mark Cuban and Robert Herjavec.
Building on the company’s proprietary facial scanning platform, Rasmus has led THEMAGIC5’s expansion into the medical device space through the joint venture Vayu Sleep, which develops custom-fit CPAP masks to improve sleep apnea treatment. With a strong background in business strategy and entrepreneurship, he continues to drive THEMAGIC5’s mission to use technology and AI to deliver personalized, high-performance products on a global scale.