Mitch Allen Founder of HireSanta & Shark Tank Success Story

In 2018, Mitch Allen walked into the Shark Tank dressed as an elf. He walked out with a deal, and HireSanta.com hasn’t been the same since. ABC brought him back for follow-up features in 2019 and again in 2023, each time catching up on how the business had grown. Behind the elf costume is a career spent in internet marketing, where Mitch has founded, scaled, and sold several small businesses, and still owns a marketing company today. He’s a serial entrepreneur who loves helping other small business owners grow, and lately he’s obsessed with AI and the ways it’s reshaping how small businesses compete.