Laura SauterPrincipal/Design Director, Agency Bel
Laura Sauter is a speaker, branding expert, and educator. As a consultant she has worked with some of the largest companies in the area including Fidelity, Raytheon, Philips, Biogen and TJX. But she has also worked with many more small companies, just as successful, which you have not heard of, at least not yet. Her business-centric approach combines big-picture strategy with finely tuned brand design and targeted marketing collateral to create a cohesive brand identity that resonates and gets results. Her work is often in support of organizations that are going through transitions, rapid growth and new product launches, helping them connect with their customers and stand out from the competitors.
Besides running her consultancy, AgencyBEL, Laura serves on the Board of the New Art Center in Newton (NAC) as their VP, and chairs the Marketing Committee on the board of NAHAC, a national health advocacy organization.