Katie Cooke, speaker at The Small Business Expo

Katie Cooke Locality

Katie Fernandez is an advertising professional with more than 15 years of experience helping businesses connect with consumers through effective media and advertising strategies. Throughout her career, Katie has worked across traditional television, streaming, digital media, programmatic advertising, and emerging ad technologies, helping brands and agencies adapt to the rapidly evolving advertising landscape.

As a sales leader at Locality, Katie works with advertisers to develop data-driven media solutions that help businesses reach the right audiences and achieve their business objectives. Her experience spans local and national advertising, audience targeting, and emerging media trends.

Katie is passionate about helping businesses better understand today's advertising opportunities, particularly the growing role of streaming TV, and how to make informed advertising decisions in a rapidly changing media environment. She enjoys sharing practical insights on media planning, audience engagement, and how small businesses can use advertising to drive growth.