Jim Thompson Bright Trail Customer Development

Jim Thompson spent two decades helping brands earn attention as a content leader at Billboard, The Hollywood Reporter, Fox Interactive, and Modern Luxury, and helped guide VaynerMedia CEO Gary Vaynerchuk’s personal brand team.

Along the way, he noticed a pattern: independent businesses were overlooking their greatest asset -- trust -- built through an authentic, founder-led narrative.

Today, Jim works as a founder’s storyteller, helping business owners turn their origin story into video content that communicates what they believe, how they help, and why it matters.