Ash Metry Keywords.am

Ash Metry is a serial entrepreneur behind Keywords.am and Merry Expressions—and previously built and sold several tech businesses. He’s the CEO of Keywords.am, a simple, human way to plan, write, and improve Amazon listings—first created to solve his own needs while launching Merry Expressions, a family-run, Amazon-native D2C brand built on joy and service.

What started as a scrappy internal tool now powers thousands of sellers and agencies worldwide. Earlier, Ash led engineering on mission-critical systems at JPMorgan’s Investment Bank and Continental Airlines (now United). He speaks and teaches on leadership, serves on nonprofit boards, and, off the clock, is a tennis player and certified CrossFit/TotalFit coach.

He lives north of Houston with his wife and two daughters. He can be reached on LinkedIn or by email at ash@keywords.am.