Aimee Cruz PeopleKind HR

HR strategist, fractional HR executive, and Founder of PeopleKind HR, a DBA of REICOR, Inc., Aimee brings more than 20 years of Human Resources and Talent Leadership experience helping business owners build strong teams, develop effective leaders, and create workplaces where employees and organizations thrive together.

She partners with growing businesses as a trusted advisor, coach, and facilitator, helping leaders navigate hiring, retention, employee relations, compliance, performance management, organizational growth, and workplace culture. Her experience spans startups, growth-stage companies, and large organizations, supporting frontline, professional, union, and nonunion workforces.

Known for her practical, people-centered approach, Aimee helps business owners attract and retain top talent while reducing risk and avoiding costly HR mistakes. She combines deep HR expertise with real-world business insight to deliver solutions that are strategic, actionable, and easy to implement.

A proud Cal Poly Pomona alumna and mom of two, she is passionate about helping leaders build engaged, accountable, and high-performing teams where people and business results can thrive together.