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Tips For Measuring Online Success:Small Business Expo

Tips For Measuring Online Success

Anastasia Kudrez

Google

Today, we no longer go online, we live online. Throughout the day, we turn to whatever device is at hand to learn, discover, find, or buy things. These intent-rich moments are shaping our decisions and preferences.

For businesses, this change in consumer behavior means infinitely more opportunities to connect with customers at the moment they’re looking for what you offer. It also means that if you’re looking to grow your business, being online with a website or business listing just isn’t enough.

In this workshop, you’ll learn how to evaluate the performance of your website, your Google My Business listing, and of your AdWords Express campaigns.

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