Making Sense of Online Marketing – Presented By Constant Contact

Matthew Montoya

Constant Contact

Atlanta

10:15AM

Making Sense of Online Marketing: A Simple Checklist for Success

The idea of getting your business online can often feel scary and even confusing. With so many moving parts, figuring out what to do and how to do it presents a unique challenge for time-starved small business owners. Don’t worry, once you understand how it all works together you can stop wasting time and focus on the things that actually benefit your business.

If you’re just getting started with online marketing or not seeing the results you’ve hoped for…this session is for you. You’ll learn the foundational elements that will help you get the word out about your business and you won’t need a marketing degree to do it!

In this session you’ll learn:

• How people find you online
• How to set yourself up for success
• How to encourage new and repeat business

12:15PM

The Power of the Inbox – Tips for Successful Email Marketing

Can email marketing work for your business? Yes, it can.

Even if you don’t consider yourself a marketer, you’ll leave with a plan of tested tips to effectively market your business with email.

This powerful presentation takes you step-by-step through the five keys to effective email marketing to deliver real results for your business.

You’ll find out:

• How to create an email marketing plan that really works
• How to drive action with the seven essential elements of email design
• The simple, persuasive formula that works in any marketing email
• How to see the impact email marketing is having on your business or nonprofit
• How to grow a healthy and engaged contact list

2:15 PM

Get New and Repeat Business on Autopilot with Email Marketing

Your business thrives on bringing in sales from new and existing customers. Wouldn’t it be great if you could bring in those sales more frequently without having to spend a lot of time doing so? We’ll show you some simple ways to repeatedly reach customers with email marketing.

In this session you’ll learn:

• How to turn more website visitors into new email contacts
• How to automate timely engagement with new contacts
• How to do more business by sending more relevant emails