Your Brand, Your Business: Creating a Personal Brand That Connects
• 4:15PM - 4:45PM • Workshop Room 1
Learn how to define your unique brand, communicate your value with confidence, and build trust as an entrepreneur. Discover how BBB helps businesses strengthen credibility and create a personal brand that truly connects.
Presented by:
Jackie Ireland Boucher Better Business Bureau
Jackie Ireland Boucher is the Business Engagement Coordinator at the Better Business Bureau of Eastern New England, where she connects entrepreneurs and small businesses with trusted resources, educational opportunities, and community-driven support. She develops and leads programs that empower business owners to build credibility, grow their networks, and elevate their brands. With a background in communications and a passion for championing local businesses, Jackie brings energy, clarity, and connection to every conversation. Outside of work, she’s a certified Pilates coach who enjoys spending time outdoors and playing soccer.
Jackie Ireland Boucher is the Business Engagement Coordinator at the Better Business Bureau of Eastern New England, where she connects entrepreneurs and small businesses with trusted resources, educational opportunities, and community-driven support. She develops and leads programs that empower business owners to build credibility, grow their networks, and elevate their brands. With a background in communications and a passion for championing local businesses, Jackie brings energy, clarity, and connection to every conversation. Outside of work, she’s a certified Pilates coach who enjoys spending time outdoors and playing soccer.