Mike JonesCEO at Resound

Whether it's your ads, website, brochure, or newsletter - all of your marketing is telling a story. But is it the right one? Is it really resonating with customers?There’s an undeniable temptation to make your brand the hero of your story. But in reality, the customer must be the hero and your brand must be the guide. In this session, we’ll cover why a Brand Story is so necessary for effective brand communication and a proven framework for creating one that is unique to your brand.