Win Local: Simple Mobile-First Strategies to Outshine Big Brands

• Workshop Room 3

Learn simple, proven strategies to win mobile-first customers and outshine big brands without big budgets. This session cuts through noise and complexity, showing how local businesses can grow faster with easy, effective tactics that truly work.

Presented by:

Kelly Stephenson OfferUp

Kelly has been helping brands navigate the ever-changing world of marketing and advertising for years. Having seen plenty of “cutting-edge” solutions come and go, she knows what truly works to connect with customers. Today, as a strategy leader, Kelly draws on her experience across global brands, tech platforms, and creative agencies to help businesses cut through the noise and make smarter use of their marketing channels. She’s passionate about pairing strategy with execution and showing that effective marketing doesn’t have to be complicated—it just has to be smart. Betsy Kennedy - Betsy has been helping businesses find their competitive edge for nearly two decades. As VP of Sale
Kelly has been helping brands navigate the ever-changing world of marketing and advertising for years. Having seen plenty of “cutting-edge” solutions come and go, she knows what truly works to connect with customers. Today, as a strategy leader, Kelly draws on her experience across global brands, tech platforms, and creative agencies to help businesses cut through the noise and make smarter use of their marketing channels. She’s passionate about pairing strategy with execution and showing that effective marketing doesn’t have to be complicated—it just has to be smart. Betsy Kennedy - Betsy has been helping businesses find their competitive edge for nearly two decades. As VP of Sales & Account Management at OfferUp, she focuses on helping local businesses market and sell more effectively, often outshining big brands without big budgets. With past leadership roles at Amazon and deep experience in both tech and consumer goods, Betsy brings a proven track record of driving growth. She’s passionate about cutting through complexity, mentoring teams, and showing that simple strategies can deliver powerful results.
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