Turn Your Expertise Into a Book That Grows Your Business

• 2:45PM - 3:15PM • Workshop Room 3

Learn how to turn your expertise into a book that builds authority, attracts opportunities, and supports business growth. Melanie Herschorn shares how entrepreneurs can leverage a book for clients, media, speaking, and more.

Presented by:

Melanie Herschorn from Big Impact Books Headshot Photo at Small Business Expo

Melanie Herschorn Big Impact Books

Known for helping attorneys and professionals become bestselling authors and get positioned as experts in their practice area, Melanie Herschorn wants to help you step into your spotlight as an authority. As a publisher and book marketing strategist, she's on a mission to empower new authors to make an impact and grow their income with their signature book. With her comprehensive background of over 20 years as a celebrity publicist, award-winning journalist in radio, print and TV, as well as a clothing designer and entrepreneur, Melanie is uniquely positioned to support authors to step into thought leadership and make a big impact with their book. She earned a master's degree in journa
Known for helping attorneys and professionals become bestselling authors and get positioned as experts in their practice area, Melanie Herschorn wants to help you step into your spotlight as an authority. As a publisher and book marketing strategist, she's on a mission to empower new authors to make an impact and grow their income with their signature book. With her comprehensive background of over 20 years as a celebrity publicist, award-winning journalist in radio, print and TV, as well as a clothing designer and entrepreneur, Melanie is uniquely positioned to support authors to step into thought leadership and make a big impact with their book. She earned a master's degree in journalism from the University of Southern California, where she graduated first in her class. Melanie grew up in Canada, has lived on both US coasts, and now resides in Arizona with her husband, daughter, son, dog Marty, and cat Phoebe. Her award-winning book, Make a Big Impact with Your Book, is available now.