Top Performer Playbook: CRM Strategy for Client Loyalty

• 1:00PM - 1:30PM • Workshop Room 3

Got leads? Curious how top-performing businesses consistently turn interest into loyal clients? Explore CRM systems – the often missed key to unlocking hidden potential by mastering the entire customer journey.

Presented by:

Jeffrey Eichenlaub SMB Dynamics

Jeffrey Eichenlaub is the Vice President and Co-Founder of SMB Dynamics, a company dedicated to helping small and medium businesses thrive through digital enablement. With over 25 years of experience in CRM strategy and implementation, Jeffrey has been at the forefront of transforming how businesses connect with customers, optimize processes, and scale effectively. Starting his journey in CRM with ACT! and Siebel Sales in the late 1990s, Jeffrey has since become a seasoned expert in designing and deploying CRM solutions tailored to the unique needs of SMBs. His hands-on, practical approach has made him a trusted advisor to businesses looking to improve customer engagement and boost produc
Jeffrey Eichenlaub is the Vice President and Co-Founder of SMB Dynamics, a company dedicated to helping small and medium businesses thrive through digital enablement. With over 25 years of experience in CRM strategy and implementation, Jeffrey has been at the forefront of transforming how businesses connect with customers, optimize processes, and scale effectively. Starting his journey in CRM with ACT! and Siebel Sales in the late 1990s, Jeffrey has since become a seasoned expert in designing and deploying CRM solutions tailored to the unique needs of SMBs. His hands-on, practical approach has made him a trusted advisor to businesses looking to improve customer engagement and boost productivity. Jeffrey’s passion for helping businesses succeed goes beyond technology. He believes that the right digital tools, when used strategically, can fundamentally change how a business operates and grows. As a certified partner with leading CRM platforms, he is committed to simplifying the CRM experience for businesses of all sizes. Jeffrey is passionate about connecting with fellow entrepreneurs and sharing his knowledge of CRM to foster sustainable business growth. Through SMB Dynamics, he continues to champion digital transformation with practical insights and hands-on guidance.
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