The LemonAd Effect: Refreshing Your Brand to Stand Out and Succeed

• 11:15AM - 11:45AM • Workshop Room 1

Join us for a transformative workshop aimed at rejuvenating your brand's identity and market presence. Discover innovative marketing strategies that will captivate your audience and elevate your brand's appeal in today's competitive landscape.

Presented by:

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Vanessa Jackson from Verizon Headshot Photo at Small Business Expo

Vanessa Jackson Verizon

Calvin and Vanessa Jackson, the heart and soul behind The Lemon Ad Stand, have woven their lives and careers into a vivid narrative of creativity, dedication, and entrepreneurial spirit. This duo, bound by mutual ambition and marriage, has created more than just a creative marketing agency; they've brought to life a realm where imagination meets pragmatism, inspired by The Stand’s mission to help you make the world sweeter. Calvin’s entrepreneurial journey began in third grade when his knack for selling hand-painted ceramics caught the school's attention. Although he transitioned from abstract painting to the digital sphere, his creative essence remained. Founding The Lemon Ad Stand in 2
Calvin and Vanessa Jackson, the heart and soul behind The Lemon Ad Stand, have woven their lives and careers into a vivid narrative of creativity, dedication, and entrepreneurial spirit. This duo, bound by mutual ambition and marriage, has created more than just a creative marketing agency; they've brought to life a realm where imagination meets pragmatism, inspired by The Stand’s mission to help you make the world sweeter. Calvin’s entrepreneurial journey began in third grade when his knack for selling hand-painted ceramics caught the school's attention. Although he transitioned from abstract painting to the digital sphere, his creative essence remained. Founding The Lemon Ad Stand in 2014 marked Calvin’s reimagining of his vision. Today he continues to serve as the President and Chief Creative Officer. Vanessa, initially reluctant to leave the predictability of corporate America, found her niche within the charm (and chaos) of entrepreneurial life. As the VP of Marketing & Operations, Vanessa has merged her lifelong love for storytelling with her flair for engaging communication. Together, Calvin and Vanessa exemplify the fusion of diverse talents and visions, driving The Lemon Ad Stand forward. Their story is not just about business success but about how complementary skills and shared dreams can craft a legacy, create a joyful company culture and make life’s journey both sweet, memorable & impactful.
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