The Leadership Crunch: Scale from $3M-$15M Without Breaking the Business

• 2:45PM - 3:15PM • Workshop Room 1

Growing from $3M to $15M often adds complexity before leverage. In this workshop, Veep’s co-founders break down the Leadership Crunch and show how to identify bottlenecks, add the right leadership, and scale without overbuilding.

Presented by:

Dave Garcia, speaker at The Small Business Expo
Dave Garcia from Veep Headshot Photo at Small Business Expo

Dave Garcia Veep

Dave Garcia is a seasoned operator who has spent nearly two decades building and transforming businesses at the intersection of strategy, product, and experience. As former CEO of New Stand, he led the company through a pivotal shift to a B2B model, securing $40M in funding and tripling revenue in the process. Earlier in his career, he drove large-scale innovation at Verizon and helped global brands unlock growth through roles at frog and co:collective. At Veep, Dave brings a rare ability to connect vision to execution, helping companies turn ambitious ideas into tangible results.

Dave Garcia is a seasoned operator who has spent nearly two decades building and transforming businesses at the intersection of strategy, product, and experience. As former CEO of New Stand, he led the company through a pivotal shift to a B2B model, securing $40M in funding and tripling revenue in the process. Earlier in his career, he drove large-scale innovation at Verizon and helped global brands unlock growth through roles at frog and co:collective. At Veep, Dave brings a rare ability to connect vision to execution, helping companies turn ambitious ideas into tangible results.

Mark Newhouse, speaker at The Small Business Expo
Mark Newhouse from Veep Headshot Photo at Small Business Expo

Mark Newhouse Veep

Mark Newhouse is a transformation leader who has spent his career helping organizations invent, build, and scale what’s next. As a founder and former President and COO of sparks & honey, he has led major innovation, product, and growth initiatives for both startups and global enterprises. Earlier, he founded Nu-Kitchen, an e-commerce food business that was successfully acquired, and held leadership roles guiding strategy and customer experience across industries. At Veep, Mark brings a deep understanding of how to translate bold ideas into scalable businesses that win in the market.

Mark Newhouse is a transformation leader who has spent his career helping organizations invent, build, and scale what’s next. As a founder and former President and COO of sparks & honey, he has led major innovation, product, and growth initiatives for both startups and global enterprises. Earlier, he founded Nu-Kitchen, an e-commerce food business that was successfully acquired, and held leadership roles guiding strategy and customer experience across industries. At Veep, Mark brings a deep understanding of how to translate bold ideas into scalable businesses that win in the market.

Jian Yang, speaker at The Small Business Expo
Jian Yang from Veep Headshot Photo at Small Business Expo

Jian Yang Veep

Jian Yang is a strategic finance leader known for turning complexity into clarity and momentum. With over 20 years of experience as a CFO, operator, and advisor, he has helped scale high-growth companies through critical inflection points, from early traction to institutional maturity. He has raised over $140M in capital, led M&A and IPO efforts, and built financial systems that enable smarter, faster decision-making. Jian’s approach blends long-term thinking with hands-on execution, ensuring companies are not just well-funded, but built to last.
Jian Yang is a strategic finance leader known for turning complexity into clarity and momentum. With over 20 years of experience as a CFO, operator, and advisor, he has helped scale high-growth companies through critical inflection points, from early traction to institutional maturity. He has raised over $140M in capital, led M&A and IPO efforts, and built financial systems that enable smarter, faster decision-making. Jian’s approach blends long-term thinking with hands-on execution, ensuring companies are not just well-funded, but built to last.