The Impact of AI on PR Strategy: What Every SMB Needs to Know
• 4:15PM - 4:45PM • Workshop Room 2
This session tackles the impact of AI on PR strategy, covering how to use AI tools effectively, how journalists perceive AI-generated content, why prompting skill matters more than the tools themselves, and the security risks most businesses overlook
Presented by:
Jennifer Hammers PressRelease.com
Jennifer Hammers is the Executive Vice President of Sales and Marketing at ACCESS Newswire (pressrelease.com), where she leads revenue strategy, brand growth, and go-to-market execution. With deep expertise in B2B marketing, demand generation, and PR distribution, Jennifer has built marketing engines that drive measurable pipeline growth. She is passionate about helping small businesses understand that great marketing isn't a luxury — it's the foundation that turns a good product into a thriving business.
Jennifer Hammers is the Executive Vice President of Sales and Marketing at ACCESS Newswire (pressrelease.com), where she leads revenue strategy, brand growth, and go-to-market execution. With deep expertise in B2B marketing, demand generation, and PR distribution, Jennifer has built marketing engines that drive measurable pipeline growth. She is passionate about helping small businesses understand that great marketing isn't a luxury — it's the foundation that turns a good product into a thriving business.