The Brand Refresh Lab: Build Clarity. Create Momentum.

• 11:15AM - 11:45AM • Workshop Room 1

With over two decades of experience in branding and design, Calvin B Jackson II is the founder and creative force behind The Lemon Ad Stand, a Chicago-based agency helping businesses communicate with clarity, creativity, and purpose. A graduate of Dominican University with a BA in Design and a minor in Fine Arts, Calvin blends artistic intuition with strategic insight to build brands that stand out and stand the test of time.

As a creator, storyteller, and solutions strategist, Calvin has led dynamic creative teams and partnered with some of the world’s most recognized brands. Grounded in faith, confidence, and hard work, he now leads his own team of Squeezers, dedicated to crafting impactful solutions that inspire action and drive growth.

When speaking to business owners, Calvin brings the zest with real-world experience, actionable strategy, and a genuine passion for helping others turn their vision into impact.

Calvin lives in Chicago with his wife, two children and chocolate Labrador, Peanut Butter. During his quiet moments, he is an abstract painter, star gazer, swimmer, mediator and Old Fashioneds connoisseur.

Presented by:

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Calvin Jackson from Verizon Headshot Photo at Small Business Expo

Calvin Jackson Verizon

The Lemon Ad Stand is a boutique creative agency founded and led by Digital Ready Subject Matter Experts Vanessa and Calvin Jackson. For over a decade, The Stand has delivered "big city talent with neighborly care". With expertise across branding & marketing strategy, web & app development, digital and print design, social and email campaigns, and video production, Vanessa and Calvin partner with organizations to elevate their stories and turn vision into visibility. Their work is rooted in strategy, fueled by creativity, and designed to help their partners build authentic, human-centered connections.
The Lemon Ad Stand is a boutique creative agency founded and led by Digital Ready Subject Matter Experts Vanessa and Calvin Jackson. For over a decade, The Stand has delivered "big city talent with neighborly care". With expertise across branding & marketing strategy, web & app development, digital and print design, social and email campaigns, and video production, Vanessa and Calvin partner with organizations to elevate their stories and turn vision into visibility. Their work is rooted in strategy, fueled by creativity, and designed to help their partners build authentic, human-centered connections.