The Brand Refresh Lab: Build Clarity. Create Momentum.

• 11:15AM - 11:45AM • Workshop Room 1

Your brand is more than a logo, it’s how people feel when they experience your business and the story they remember long after. Join Calvin Jackson II, Founder and Creative Strategist of The Lemon Ad Stand, for an interactive workshop designed to help you:

• Clarify your story, values, and vision

• Define what sets your business apart

• Strengthen emotional connections with your audience

Walk away with the clarity and momentum to refresh your brand, stand out, and thrive in any climate.

Presented by:

0-1

Calvin Jackson Verizon

Calvin and Vanessa Jackson, the heart and soul behind The Lemon Ad Stand, have woven their lives and careers into a vivid narrative of creativity, dedication, and entrepreneurial spirit. This duo, bound by mutual ambition and marriage, has created more than just a creative marketing agency; they've brought to life a realm where imagination meets purpose, inspired by The Stand’s mission to help you make the world sweeter. As a creator, storyteller, and solutions strategist, Calvin has led dynamic creative teams and partnered with some of the world’s most recognized brands. Grounded in faith, confidence, and hard work, he now leads his own team of Squeezers, dedicated to crafting impact
Calvin and Vanessa Jackson, the heart and soul behind The Lemon Ad Stand, have woven their lives and careers into a vivid narrative of creativity, dedication, and entrepreneurial spirit. This duo, bound by mutual ambition and marriage, has created more than just a creative marketing agency; they've brought to life a realm where imagination meets purpose, inspired by The Stand’s mission to help you make the world sweeter. As a creator, storyteller, and solutions strategist, Calvin has led dynamic creative teams and partnered with some of the world’s most recognized brands. Grounded in faith, confidence, and hard work, he now leads his own team of Squeezers, dedicated to crafting impactful solutions that inspire action and drive growth. Vanessa, initially reluctant to leave the predictability of corporate America, found her niche within the charm (and chaos) of entrepreneurial life. Armed with an MBA in Marketing and years of corporate experience, she now serves as VP of Marketing & Operations, merging her lifelong love for storytelling with her flair for engaging communication. Together, Calvin and Vanessa exemplify the fusion of diverse talents and visions, driving The Lemon Ad Stand forward. Their story is not just about business success but about how complementary skills and shared dreams can craft a legacy, create a joyful company culture and make life’s journey both sweet, memorable & impactful.