Success on Yelp: Free Tools to Maximize Your Presence

05/27/2021 CST • Workshop Room 4

Your free business listing on Yelp allows you to communicate with consumers who are searching for your products or services in your area. Taking advantage of the 20+ free Yelp features will help you stand out from the competition, giving you the best chance to secure the sale. Learn how to implement the most important tools—helping you optimize your listing and manage your online reputation. Join Ali Schwartz, Senior Marketing Manager at Yelp, to learn about the free and paid features that can help level up your Yelp Business Page. Get more details on: -Yelp’s free tools, plus the newest features -How to respond to reviews and leverage them to drive new and repeat business -What Yelp advertising looks like in 2022

Presented by:

Sandrine Guichard Senior Marketing Associate, Yelp

As Yelp’s Senior Marketing Associate, Sandrine is passionate about helping small businesses grow. Sandrine is a key player on the events team — coordinating sponsorships at trade shows, supporting monthly webinars and helping run bi-annual summits. Over the last 6 years at Yelp, Sandrine has worked with emerging local businesses, larger corporate and brand teams, as well as franchise segments. She brings that well-rounded and full scope perspective to the businesses and relationships she manages on a daily basis. Sandrine shares her expertise in marketing and Yelp knowledge with business owners and marketers, helping them learn about the online marketing tools and resources Yelp has to o
As Yelp’s Senior Marketing Associate, Sandrine is passionate about helping small businesses grow. Sandrine is a key player on the events team — coordinating sponsorships at trade shows, supporting monthly webinars and helping run bi-annual summits. Over the last 6 years at Yelp, Sandrine has worked with emerging local businesses, larger corporate and brand teams, as well as franchise segments. She brings that well-rounded and full scope perspective to the businesses and relationships she manages on a daily basis. Sandrine shares her expertise in marketing and Yelp knowledge with business owners and marketers, helping them learn about the online marketing tools and resources Yelp has to offer.

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