Purpose Over Scale: How Small Businesses Compete

• Workshop Room 3

How a former teacher and mom of three built a therapy business that beats districts and staffing agencies on mission, not money, hiring purpose-driven talent instead of out-spending competitors.

Presented by:

Jessi Dall from Sophos Speech and Academics Headshot Photo at Small Business Expo

Jessi Dall Sophos Speech and Academics

Jessi Dall has spent 17 years building a Phoenix small business by refusing to cut corners as it grew. She founded Sophos Academics in 2009, and the women-owned company now has a team of 40+ reading specialists, math interventionists, executive function coaches, and speech and occupational therapists. Together they serve students ages 3 to 25 across the Valley. Before Sophos, Jessi taught in public and private classrooms. She later served as Managing Director at Cobalt Ed, helping private schools use federal funding strategically. There she saw vendors put profit ahead of the schools they served, and that shaped how she leads: transparently, with people at the center of every decision. Jessi
Jessi Dall has spent 17 years building a Phoenix small business by refusing to cut corners as it grew. She founded Sophos Academics in 2009, and the women-owned company now has a team of 40+ reading specialists, math interventionists, executive function coaches, and speech and occupational therapists. Together they serve students ages 3 to 25 across the Valley. Before Sophos, Jessi taught in public and private classrooms. She later served as Managing Director at Cobalt Ed, helping private schools use federal funding strategically. There she saw vendors put profit ahead of the schools they served, and that shaped how she leads: transparently, with people at the center of every decision. Jessi is also an adoptive and bio mom of three, so the families Sophos serves feel personal to her. In her session, she shows Phoenix small business owners how to compete on purpose, not size.