Preparing To Franchise Your Business

06/23/2023 • 1:00PM -1:45PM • 3:00PM - 3:45PM EST • Booth 3416

Any business CAN be franchised, but the more important questions are whether you SHOULD franchise your business, and HOW you can best prepare to be an effective franchisor. This session will discuss what you can do now to best position yourself to be a successful franchise brand.

Presented by:

Laina Sullivan Senior Consultant, MSA Worldwide

Laina Sullivan brings over 30 years of experience in franchise and business development that has driven income exceeding $50 million and over 2500 new stores across the United States and internationally. Her focus with emerging brands includes expansion strategy, brand development, budget forecasting, market optimization, site acquisition, lease negotiations, store build-out, vendor acquisition, and supplier management.
Laina Sullivan brings over 30 years of experience in franchise and business development that has driven income exceeding $50 million and over 2500 new stores across the United States and internationally. Her focus with emerging brands includes expansion strategy, brand development, budget forecasting, market optimization, site acquisition, lease negotiations, store build-out, vendor acquisition, and supplier management.
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