Julia Becker Collins is speaking at the Small Business Expo . More Juice for the Squeeze: Getting the Most Out of Your Marketing

More Juice for the Squeeze: Getting the Most Out of Your Marketing

05/27/2021 CST • Workshop Room 2

As a business leader, your resources are finite. While marketing is an essential part of any business, how, when, and where you market depends on your needs, goals, and resources. Every business is different, but marketing boils down to the same three things: the time you can spend on it, the money you can spend on it, and the skills you need to know to do it.

In this presentation, Julia Becker Collins, COO of Vision Advertising, will help you lay the marketing groundwork by assessing your resources and marketing environment to know where your efforts are best spent.

Julia will dive deep with you to:

Take stock of all of your business’s resources
Understand your budget and how your marketing goals fit into it
Look at how much time you can reasonably devote to marketing
Review what marketing expertise you and or your team possess

No longer overwhelmed by all the noise that’s out in the world of marketing, you’ll leave this presentation feeling empowered to make the right decisions for your company.

Presented by:

Julia Becker Collins COO, Vision Advertising

As the hub on which Vision Advertising turns, Julia Becker Collins leads all aspects of the company as the Chief Operating Officer. This is everything from managing day-to-day operations to talking marketing and business strategy with clients. Under her leadership, our agency continues to grow, expanding our services, clients, and staff. When Julia joined Vision in 2016 as the Vice President of Marketing & Operations, she already had more than 12 years of experience in marketing and business. This includes non-profit and fundraising work, such as her work as Director of Marketing at Boston Color Graphics and being the Founding President (emeritus) & Co-Founder of the MetroWest Women’s Network, a group of ambitious local women that work together to meet their goals. Julia holds an MPA from Framingham State University and a BA from the University of Massachusetts Amherst. She was awarded the Distinguished Alum Award by the University of Massachusetts Amherst’s Women, Gender, and Sexuality Studies Department in 2016. In 2019, she won the 40 Under 40 Award from the Worcester Business Journal.