Marketing in 2026: Trends & Strategies
• Workshop Room 3
The workshop highlights key 2026 marketing trends — including AI-powered marketing, video engagement, authenticity, data privacy, and evolving search behavior — while helping businesses understand how to align their marketing with growth goals.
Presented by:
Kaitlyn Hodges Collective Alternative
Kaitlyn Hodges brings 10 years of dynamic experience in the marketing industry to her role as Vice President at Collective Alternative. With a proven track record of driving growth and innovation, Kaitlyn leads the marketing team with a strategic vision and an unwavering commitment to excellence. Through her roles at Collective Alternative, she has been able to grow various skills, enhance strategic thinking and work hand-in-hand with her team to implement and execute innovative, successful projects. She’s also been able to create many relationships with media vendors and work hard to find the right formula that amplifies her clients’ messages while bringing in maximum results. Most impo
Kaitlyn Hodges brings 10 years of dynamic experience in the marketing industry to her role as Vice President at Collective Alternative. With a proven track record of driving growth and innovation, Kaitlyn leads the marketing team with a strategic vision and an unwavering commitment to excellence. Through her roles at Collective Alternative, she has been able to grow various skills, enhance strategic thinking and work hand-in-hand with her team to implement and execute innovative, successful projects. She’s also been able to create many relationships with media vendors and work hard to find the right formula that amplifies her clients’ messages while bringing in maximum results. Most importantly, she is committed to building relationships with every client and loves helping them achieve their goals and grow their business.