KEYNOTE PRESENTATION
The Tech Mistakes Small Businesses Can’t Afford to Make
By Pooja Shah, Director of Ecommerce, Lenovo

Pooja Bhandari Shah is a global business leader, ecommerce executive, and growth strategist with more than 20 years of experience driving transformation across technology, digital commerce, marketing, product management, and general management. She currently serves as Director of Ecommerce for Lenovo Americas, where she leads a multi-billion-dollar SMB ecommerce business spanning North and Latin America and is responsible for strategy, revenue growth, customer experience, and digital transformation initiatives. Throughout her career, Pooja has built a reputation for combining strategic vision with operational excellence to deliver exceptional business results. At Lenovo, she doubled SMB ecommerce revenue, launched the company's first VAR Direct reseller program, helped lead one of Lenovo North America's top growth initiatives, and pioneered personalization and partnership strategies that generated hundreds of millions of dollars in incremental revenue. Prior to her current role, she led Lenovo's global SMB ecommerce strategy, launched the company's first SMB loyalty program, and expanded digital engagement communities across multiple countries. Before Lenovo, Pooja held senior leadership roles at Sears Holdings, Motorola Mobility, and Google, leading marketing, ecommerce, product management, and consumer technology businesses. Her work has included managing large-scale P&Ls, launching global products, building high-performing teams, and transforming customer experiences that delivered significant growth and market share gains. Pooja holds an MBA from Northwestern University's Kellogg School of Management and a bachelor's degree in Electrical and Computer Engineering from the University of Illinois Urbana-Champaign.