KEYNOTE PRESENTATION
Shark Tank Success Stories: Behind the Pitch — A Candid Conversation With Successful Founders

• Keynote Theatre

Dive “behind the tank” with entrepreneurs who landed deals on ABC’s hit show Shark Tank as they share how they turned bold ideas into booming businesses. Discover their inspiring journeys, key lessons, and powerful strategies for overcoming challenges and scaling success.

Moderated by Nicole Denise, an Entrepreneurial Powerhouse and Brand Strategist.

Shark Tank is a registered trademark of Sony Pictures Television Inc. and ABC. This event is not affiliated with or endorsed by Shark Tank, Sony Pictures, or ABC.

Presented by:

Nicole Denise Phillip of CoAgency and Ministry Event Marketing, speaker at The Small Business Expo
Nicole Denise from Brand Intelligence Strategist & CEO, CoAgency Headshot Photo at Small Business Expo

Nicole Denise Brand Intelligence Strategist & CEO, CoAgency

Nicole Denise Phillip is a Brand Intelligence Strategist and founder of CoAgency, where she helps coaches, consultants, and online service experts turn clarity into consistent conversion. Through her Intelligence Pillars framework — Business Intelligence, Artificial Intelligence, Capital Intelligence, and Well-Being Intelligence — Nicole equips leaders to scale without burnout by aligning their messaging, automation, systems, and capacity. With over a decade of experience in brand positioning, business development, and strategic advisory, Nicole is known for helping high-capacity entrepreneurs eliminate confusion, install intelligent systems, and build businesses that support their
Nicole Denise Phillip is a Brand Intelligence Strategist and founder of CoAgency, where she helps coaches, consultants, and online service experts turn clarity into consistent conversion. Through her Intelligence Pillars framework — Business Intelligence, Artificial Intelligence, Capital Intelligence, and Well-Being Intelligence — Nicole equips leaders to scale without burnout by aligning their messaging, automation, systems, and capacity. With over a decade of experience in brand positioning, business development, and strategic advisory, Nicole is known for helping high-capacity entrepreneurs eliminate confusion, install intelligent systems, and build businesses that support their life instead of competing with it. Her work bridges the gap between calling and conversion, strategy and sustainability, visibility and profitability. When Nicole speaks, audiences leave with clarity, conviction, and a framework they can immediately implement.
Robbie Cabral from Shark Tank Success Story Headshot Photo at Small Business Expo

Robbie Cabral Shark Tank Success Story

Robbie Cabral is the Inventor, CEO, and Founder of BenjiLock, the award-winning biometric security company known for pioneering patented fingerprint hybrid technology. Born in Santo Domingo, Dominican Republic and now based in Los Angeles, Robbie launched BenjiLock in 2014 with a vision to modernize personal security and reinvent an industry that had remained largely unchanged for more than a century. Robbie’s breakthrough moment came on ABC’s Shark Tank, where he secured a deal with investor Kevin O’Leary—an opportunity that helped transform BenjiLock into a global brand. Since then, Robbie has led the company’s expansion through major retail partnerships and internati
Robbie Cabral is the Inventor, CEO, and Founder of BenjiLock, the award-winning biometric security company known for pioneering patented fingerprint hybrid technology. Born in Santo Domingo, Dominican Republic and now based in Los Angeles, Robbie launched BenjiLock in 2014 with a vision to modernize personal security and reinvent an industry that had remained largely unchanged for more than a century. Robbie’s breakthrough moment came on ABC’s Shark Tank, where he secured a deal with investor Kevin O’Leary—an opportunity that helped transform BenjiLock into a global brand. Since then, Robbie has led the company’s expansion through major retail partnerships and international licensing agreements that bring biometric innovation to travel, fitness, home, and lifestyle products. Because of Robbie’s leadership and inventiveness, BenjiLock has earned over 50 industry awards, including five CES Innovation Awards, the Thomas Edison Award, recognition from the United States Hispanic Chamber of Commerce, and national distinction from the U.S. Chamber of Commerce as one of America’s Top Small Businesses. Most recently, Robbie’s BenjiLock Fingerprint Padlock was named one of TIME’s Best Inventions of 2025, one of the most prestigious honors in technology and product design. Widely celebrated as a modern American Dream story, Robbie has been recognized by innovators and industry leaders worldwide—including biographer Walter Isaacson, who remarked at CES, “Robbie Cabral had something perhaps even better than a rock star; he had become a lock star.” Today, Robbie continues to inspire entrepreneurs as a creator, speaker, and advocate for meaningful innovation that makes everyday life safer, smarter, and more accessible.
Mabel Frías from Shark Tank Success Story Headshot Photo at Small Business Expo

Mabel Frías Shark Tank Success Story

Mabel Frías is an accomplished entrepreneur and former corporate executive with a proven track record of developing and executing merchandising strategies for leading fashion, beauty, and lifestyle brands, including Macy’s, One Kings Lane, Violet Grey, Nordstrom, and Savage X Fenty, Rihanna’s lingerie brand. She began her retail career as an executive trainee in Macy’s prestigious Executive Training Program in New York City.

As co-founder of LUNA MAGIC, Mabel led the team that scaled the beauty brand to national distribution at Walmart, Target, and CVS—all within 18 months. LUNA MAGIC has been featured on ABC’s Shark Tank, Goo

Mabel Frías is an accomplished entrepreneur and former corporate executive with a proven track record of developing and executing merchandising strategies for leading fashion, beauty, and lifestyle brands, including Macy’s, One Kings Lane, Violet Grey, Nordstrom, and Savage X Fenty, Rihanna’s lingerie brand. She began her retail career as an executive trainee in Macy’s prestigious Executive Training Program in New York City.

As co-founder of LUNA MAGIC, Mabel led the team that scaled the beauty brand to national distribution at Walmart, Target, and CVS—all within 18 months. LUNA MAGIC has been featured on ABC’s Shark Tank, Good Morning America, Allure, WWD, POPSUGAR, People en Español, Telemundo, Cosmopolitan, and more.

Mabel is now the founder of Love Magia Inc., a strategic holding company specializing in IP brand building, partnership development, and strategic advisory. Through Love Magia Inc., she transforms stories, cultural memory, and emotional experiences into distinctive commercial concepts with the potential to extend across products, partnerships, and experiences. Her latest IP/CPG venture, Read Fragrances, is a consumer fragrance brand that brings together scent, storytelling, and social impact through its partnership with First Book. The collection is available on Target.com. Mabel is also a highly sought after retailer expert in entrepreneurship, beauty, home and lifestyle categories.

Mabel holds degrees and executive education credentials from: - New York University — BA, History - Parsons School of Design and Cooper Hewitt, Smithsonian Design Museum — MA, History of Decorative Arts and Design - UCLA Anderson School of Management — MBA; Riordan Graduate Fellow - Stanford Graduate School of Business — Executive Education, LBAN Business Scaling Program - Tuck School of Business at Dartmouth — Executive Education, Supply Chain Disruptions - Pepperdine Graziadio MBA in partnership with Nordstrom — Executive Education, Beauty Bravura Accelerator: The Business of Beauty

A proud New Yorker, Mabel was raised in Washington Heights, Manhattan, by Dominican parents. She now lives in Los Angeles with her daughter, Aalia (pronounced “ah-LEE-ah”), and serves as a Young Professionals Board member for the American Heart Association.