KEYNOTE PRESENTATION
Improve Digital Advertising ROI – A Guide for Owners
By Chris Overlay, COO and Co-Founder, Genius Digital Marketing

05/27/2021 CST • Keynote Theatre

This keynote will arm you with information to improve your digital advertising ROI. You'll learn how to identify and track the most important sales actions on your website at a technical level, and how to hire the right support staff to connect the wires for you.

Presented by:

Chris Overlay COO and Co-Founder, Genius Digital Marketing

Chris Overlay is the COO and Co-Founder of Genius Digital Marketing. He has managed millions of digital advertising dollars during his 11-year marketing career so far, and is a sought-after expert in SEM, SEO, Social Media Marketing, and Marketing Operations. He’s also a podcast host, amateur homebrewer, and engaged to be married in November of 2022
Chris Overlay is the COO and Co-Founder of Genius Digital Marketing. He has managed millions of digital advertising dollars during his 11-year marketing career so far, and is a sought-after expert in SEM, SEO, Social Media Marketing, and Marketing Operations. He’s also a podcast host, amateur homebrewer, and engaged to be married in November of 2022

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