Is Your Accounting Built to Scale—or Bound to Fail?

• Workshop Room 2

Is your accounting helping you grow—or holding you back? In this fast-paced session, uncover the five red flags of ineffective accounting, why they quietly sabotage business performance, and what “good” looks like at scale.

Presented by:

Erica Hansen The Wisdom Collective

Erica Hansen is a finance and accounting executive, speaker, and transformation strategist with a passion for turning operational chaos into clarity. With decades of experience leading accounting & operational reorganizations, scaling high-growth companies, and guiding executive teams through periods of intense change, Erica brings a unique blend of candor and expertise to every conversation. From Fortune 50 powerhouses to fast-moving startups, Erica has led organizations through the trenches of accounting & operations transformation, cost control, and strategic performance optimization. Her specialty? Rebuilding accounting and operations organizations from the inside out—making
Erica Hansen is a finance and accounting executive, speaker, and transformation strategist with a passion for turning operational chaos into clarity. With decades of experience leading accounting & operational reorganizations, scaling high-growth companies, and guiding executive teams through periods of intense change, Erica brings a unique blend of candor and expertise to every conversation. From Fortune 50 powerhouses to fast-moving startups, Erica has led organizations through the trenches of accounting & operations transformation, cost control, and strategic performance optimization. Her specialty? Rebuilding accounting and operations organizations from the inside out—making teams more agile, data more actionable, and growth more achievable. As the CEO & founder of The Wisdom Collective Companies and host of Executive Diaries, Erica strips away the boardroom gloss to reveal what executives are really dealing with behind the scenes: burnout, broken systems, and the pressure to scale in the face of uncertainty.
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