How to Strategically Utilize LinkedIn to Benefit Your Business
• 1:00PM - 1:30PM • Workshop Room 5
This session equips attendees to leverage LinkedIn for growth, connections and visibility using actionable, strategic techniques. With intentional use, businesses can strengthen their brand, build meaningful relationships and achieve results.
Presented by:
Macey Binner REED
Macey Binner is a knowledgeable public relations practitioner and leader with more than a decade of experience in B2B and B2C with a focus on hospitality and community relations. As a partner at REED, she has experience leading strategy and day-to-day activities for numerous notable brands like 7 Brew Coffee, two McDonald's co-ops, The Loveless Cafe and multiple Margaritaville properties, to name a few. During her tenure at the award-winning agency, she has fostered relationships with various national reporters, from USA Today to the “TODAY Show,” that generate sought-after media coverage for clients.
Macey Binner is a knowledgeable public relations practitioner and leader with more than a decade of experience in B2B and B2C with a focus on hospitality and community relations. As a partner at REED, she has experience leading strategy and day-to-day activities for numerous notable brands like 7 Brew Coffee, two McDonald's co-ops, The Loveless Cafe and multiple Margaritaville properties, to name a few. During her tenure at the award-winning agency, she has fostered relationships with various national reporters, from USA Today to the “TODAY Show,” that generate sought-after media coverage for clients.