How to Make A 12-Month Marketing Plan

06/24/2022 • 10:15AM - 11:00AM EST • Workshop Room 1

Enough with the scattershot marketing! It's time to take marketing seriously and put together a complete, holistic plan for the next 12 months. In this session, you'll learn how to prioritize channels, reach your target market, and take the stress out of marketing.

Presented by:

Angela Arnold Principal, Arnold Marketing Consultants

Angela Arnold has 17 years of marketing experience in every aspect of marketing, from the top of the funnel to the bottom. She is a full-stack marketer with strategic foundations and tactical know-how. Her depth of knowledge is in digital marketing, branding, and the how intersection of those two happens on social media and owned marketing channels. Her B.B.A. in Marketing is supplemented by a concentration and minor in Market Research, with an additional minor in French (only one of those really gets used). She has worked at world-class advertising agencies, mid-stage and Private Equity-owned technology startups, and multinational carsharing corporations. Client and internal work includes b
Angela Arnold has 17 years of marketing experience in every aspect of marketing, from the top of the funnel to the bottom. She is a full-stack marketer with strategic foundations and tactical know-how. Her depth of knowledge is in digital marketing, branding, and the how intersection of those two happens on social media and owned marketing channels. Her B.B.A. in Marketing is supplemented by a concentration and minor in Market Research, with an additional minor in French (only one of those really gets used). She has worked at world-class advertising agencies, mid-stage and Private Equity-owned technology startups, and multinational carsharing corporations. Client and internal work includes brands like L’Oreal Paris, Spredfast, Capital One, Royal Caribbean, and work on Beats Music (sold to Apple by Beats by Dre) won a Cannes Lion.

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