Growth by Design: Meet Customer Expectations & Unlock Revenue

• Workshop Room 7

Modern buyers expect speed, clarity, and experiences that meet expectations. Learn how to map the customer journey, improve the buyer experience, and leverage strategic partnerships to lift conversion, raise average order value, and drive new revenue.

Presented by:

Xhelil Vukel BackdPayments

Xhelil “Jay” Vukel is President of BackdPayments, the B2B payments division of Backd Business Funding. With 13+ years working with small and medium-sized businesses across sales, marketing, product, finance, and operations, he specializes in turning customer insight into profitable growth. Jay helps businesses modernize their buyer journey—implementing proven sales motions & methodologies, refining market positioning, and building scalable operating models—while enabling cash-flow-friendly checkout through embedded payments and Net Terms. Over his career, he has supported tens of thousands of businesses with strategic planning, developing pragmatic action plans, and executing
Xhelil “Jay” Vukel is President of BackdPayments, the B2B payments division of Backd Business Funding. With 13+ years working with small and medium-sized businesses across sales, marketing, product, finance, and operations, he specializes in turning customer insight into profitable growth. Jay helps businesses modernize their buyer journey—implementing proven sales motions & methodologies, refining market positioning, and building scalable operating models—while enabling cash-flow-friendly checkout through embedded payments and Net Terms. Over his career, he has supported tens of thousands of businesses with strategic planning, developing pragmatic action plans, and executing to deliver measurable outcomes. Jay’s underlying focus is on making a measurable impact and changing the world—starting with small and medium-sized businesses.
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