From Touchdowns to EBITDA: How NIL Partnerships Drive Revenue
• 10:30AM - 11:00AM • Workshop Room 1
What if your next marketing hire was a Heisman Candidate? Discover how businesses are turning college athletes into powerful brand ambassadors through NIL partnerships that boost ARR, expand reach, and build lasting customer loyalty.
Presented by:


Chas Sampson Forever Athlete Management
As an NFLPA Certified Contract Advisor (NFL Sports Agent) with Forever Athlete Management, Chas Sampson brings a rare blend of business acumen, military discipline, and player-first leadership to athlete representation. A U.S. Army Veteran turned multi-division CEO, Chas has spent over a decade building high-performance organizations that empower others to achieve excellence—both on and off the field.
Through his company, Seven Principles, Chas has helped thousands of veterans secure more than $300 million in benefits, built multimillion-dollar real estate and mortgage operations, and launched private equity ventures that invest in emerging talent and technologies. That same focus on pr
As an NFLPA Certified Contract Advisor (NFL Sports Agent) with Forever Athlete Management, Chas Sampson brings a rare blend of business acumen, military discipline, and player-first leadership to athlete representation. A U.S. Army Veteran turned multi-division CEO, Chas has spent over a decade building high-performance organizations that empower others to achieve excellence—both on and off the field.
Through his company, Seven Principles, Chas has helped thousands of veterans secure more than $300 million in benefits, built multimillion-dollar real estate and mortgage operations, and launched private equity ventures that invest in emerging talent and technologies. That same focus on precision, preparation, and performance defines his approach to athlete representation.
At Forever Athlete Management, Chas leads with the belief that representation is more than contracts—it’s legacy building. His mission is to help athletes transition from prospects to professionals, from brand potential to generational wealth, by integrating financial literacy, real estate investment, and personal brand development into every phase of their careers.
Whether negotiating at the table or strategizing behind the scenes, Chas combines military integrity, entrepreneurial vision, and relentless advocacy to ensure every athlete he represents wins on the field, in business, and in life. - -
