From Big Idea to the Big Screen: Local Advertising Made Easy
• Workshop Room 2
From Big Idea to the Big Screen: Local Advertising Made Easy. Locality shows small business owners how to get on premium TV and streaming screens without a huge budget, turn existing assets into TV-ready creative with AI, and build a media plan.
Presented by:
Benson Lee Locality
Benson Lee is Sales Director of Streaming at Locality, where she helps brands and agencies connect with local audiences across premium streaming platforms. Based in Los Angeles, Benson brings over 20 years of media sales experience spanning local broadcast, national sales, and streaming, with a deep background in building partnerships across the West Coast market.
Benson Lee is Sales Director of Streaming at Locality, where she helps brands and agencies connect with local audiences across premium streaming platforms. Based in Los Angeles, Benson brings over 20 years of media sales experience spanning local broadcast, national sales, and streaming, with a deep background in building partnerships across the West Coast market.
Patrick Field Nine Iron Marketing
Patrick Field is the founder of Nine Iron Marketing, an independent media buying and advertising agency that helps local businesses get big-brand results. He brings more than two decades of experience across retail, auto, and DTC brands, including La-Z-Boy, Honda, and Toyota, as well as local and emerging businesses. Today Nine Iron manages advertising across multiple states, spanning the full funnel of media channels.
Patrick Field is the founder of Nine Iron Marketing, an independent media buying and advertising agency that helps local businesses get big-brand results. He brings more than two decades of experience across retail, auto, and DTC brands, including La-Z-Boy, Honda, and Toyota, as well as local and emerging businesses. Today Nine Iron manages advertising across multiple states, spanning the full funnel of media channels.