Customers’ Hearts & Minds: Build a System to Know, Win & Keep Them
• 2:00PM - 2:30PM • Workshop Room 6
Great marketing is technology, content and planning—and much more. Learn how market insight, positioning, communications, CRM and customer experience combine with the right people and processes to build a system that wins and keeps customers.
Presented by:
Shetil Rastogi HanTeeKom Group
Shetil Rastogi is Managing Director of HanTeeKom Group (HTK) and a marketing executive and advisor with more than 25 years of experience working at the intersection of business strategy, marketing, customer experience, technology and operations. His experience spans start-ups and mid-market companies to global enterprises, including work with brands such as Kia, Hyundai, Nestlé, Smucker’s, Skillsoft and Equity Residential. A marketer at his core, Shetil has, among others, led the launch and relaunch of products representing $500 million in revenue, helped optimize customer service operations generating $100 million in cost savings, and led large-scale transformation across a $2 billion or
Shetil Rastogi is Managing Director of HanTeeKom Group (HTK) and a marketing executive and advisor with more than 25 years of experience working at the intersection of business strategy, marketing, customer experience, technology and operations. His experience spans start-ups and mid-market companies to global enterprises, including work with brands such as Kia, Hyundai, Nestlé, Smucker’s, Skillsoft and Equity Residential. A marketer at his core, Shetil has, among others, led the launch and relaunch of products representing $500 million in revenue, helped optimize customer service operations generating $100 million in cost savings, and led large-scale transformation across a $2 billion organization and its portfolio of 30 brands. His work has included marketing in 10 countries on 5 continents.
Today, he helps business owners and executives understand their customers, identify growth opportunities, and build the strategy, communications, technology, people and processes needed to turn those opportunities into results. Shetil holds an MBA from Cornell University.
Attendees are invited to connect with Shetil before, during or after the Expo for a complimentary 15-minute conversation about a growth challenge or opportunity in their business.