Build the Story Your Customers Actually Trust
• Workshop Room 2
Customers don’t trust marketing — they trust people. If your business is great but hard to explain, you’ll learn how to turn your experience into a clear, compelling origin story that builds trust and makes it easy for prospects to choose you.
Presented by:
Jim Thompson Bright Trail Customer Development
Jim Thompson spent two decades helping brands earn attention as a content leader at Billboard, The Hollywood Reporter, Fox Interactive, and Modern Luxury, and helped guide VaynerMedia CEO Gary Vaynerchuk’s personal brand team.
Along the way, he noticed a pattern: independent businesses were overlooking their greatest asset -- trust -- built through an authentic, founder-led narrative.
Today, Jim works as a founder’s storyteller, helping business owners turn their origin story into video content that communicates what they believe, how they help, and why it matters.
Jim Thompson spent two decades helping brands earn attention as a content leader at Billboard, The Hollywood Reporter, Fox Interactive, and Modern Luxury, and helped guide VaynerMedia CEO Gary Vaynerchuk’s personal brand team.
Along the way, he noticed a pattern: independent businesses were overlooking their greatest asset -- trust -- built through an authentic, founder-led narrative.
Today, Jim works as a founder’s storyteller, helping business owners turn their origin story into video content that communicates what they believe, how they help, and why it matters.