Big Screen Energy: Streaming & Sports for SMB Growth
• Workshop Room 4
Streaming TV and live sports are more accessible than ever for small businesses. This session explores how local advertisers can use streaming to reach targeted audiences, appear in premium content, and measure results - without big budgets.
Presented by:
Katie Cooke Locality
Katie Fernandez is an advertising professional with more than 15 years of experience helping businesses connect with consumers through effective media and advertising strategies. Throughout her career, Katie has worked across traditional television, streaming, digital media, programmatic advertising, and emerging ad technologies, helping brands and agencies adapt to the rapidly evolving advertising landscape.
As a sales leader at Locality, Katie works with advertisers to develop data-driven media solutions that help businesses reach the right audiences and achieve their business objectives. Her experience spans local and national advertising, audience targeting, and emerging media trends.
Katie Fernandez is an advertising professional with more than 15 years of experience helping businesses connect with consumers through effective media and advertising strategies. Throughout her career, Katie has worked across traditional television, streaming, digital media, programmatic advertising, and emerging ad technologies, helping brands and agencies adapt to the rapidly evolving advertising landscape.
As a sales leader at Locality, Katie works with advertisers to develop data-driven media solutions that help businesses reach the right audiences and achieve their business objectives. Her experience spans local and national advertising, audience targeting, and emerging media trends.
Katie is passionate about helping businesses better understand today's advertising opportunities, particularly the growing role of streaming TV, and how to make informed advertising decisions in a rapidly changing media environment. She enjoys sharing practical insights on media planning, audience engagement, and how small businesses can use advertising to drive growth.