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From Big Idea to the Big Screen: Local Advertising Made Easy

• Workshop Room 2

Streaming TV and live sports are more accessible than ever for small businesses. This session explores how local advertisers can use streaming to reach targeted audiences, appear in premium content, and measure results - without big budgets.

Presented by:

Robin Wong from Locality Headshot Photo at Small Business Expo

Robin Wong Locality

Robin Wong leads Locality's West Coast sales and the company's data monetization strategy, bringing over 20 years of media sales experience across streaming, digital, and broadcast. Prior to her current role, she served as VP of Ads Innovation & Category Development at Locality, focused on maximizing advertiser value with the development of Reach+ across streaming and broadcast inventory. Before joining Locality, Robin held senior ad sales roles at VIZIO, Vevo, and FOX Sports West, where she built deep expertise across CTV, national and local advertising, with major agency holding companies, mid-market, and brand-direct clients.
Robin Wong leads Locality's West Coast sales and the company's data monetization strategy, bringing over 20 years of media sales experience across streaming, digital, and broadcast. Prior to her current role, she served as VP of Ads Innovation & Category Development at Locality, focused on maximizing advertiser value with the development of Reach+ across streaming and broadcast inventory. Before joining Locality, Robin held senior ad sales roles at VIZIO, Vevo, and FOX Sports West, where she built deep expertise across CTV, national and local advertising, with major agency holding companies, mid-market, and brand-direct clients.
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Michelle Sawyer from Mediability Headshot Photo at Small Business Expo

Michelle Sawyer Mediability

Michelle Sawyer co‑founded Mediability in 2003, establishing an agency known for high‑level strategic thinking and data‑driven media planning. She excels at assessing complex initiatives and identifying the most efficient paths for media investment. With a client‑first philosophy, she operates as a true extension of marketing teams, providing clarity, stewardship, and trusted guidance.

Michelle Sawyer co‑founded Mediability in 2003, establishing an agency known for high‑level strategic thinking and data‑driven media planning. She excels at assessing complex initiatives and identifying the most efficient paths for media investment. With a client‑first philosophy, she operates as a true extension of marketing teams, providing clarity, stewardship, and trusted guidance.

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