Beyond Keywords: Search Strategies for the AI Era
• Workshop Room 1
AI is transforming search from keywords to conversational, intent-driven queries. This presentation explains what’s changed, how AI decides visibility, and the strategies businesses need to stay competitive and generate consistent, high-quality leads
Presented by:
Mindy Wallin WSI-Wallin Group
Mindy helps businesses make sense of the biggest shift in online visibility in decades: AI-powered search. As a digital marketing strategist with WSI, she breaks down how customer behavior is changing, how AI chooses which businesses to surface, and what companies must do right now to stay relevant. Her approach is practical, clear, and focused on one outcome—helping businesses turn search into a predictable source of leads.
Mindy helps businesses make sense of the biggest shift in online visibility in decades: AI-powered search. As a digital marketing strategist with WSI, she breaks down how customer behavior is changing, how AI chooses which businesses to surface, and what companies must do right now to stay relevant. Her approach is practical, clear, and focused on one outcome—helping businesses turn search into a predictable source of leads.