Automate to Captivate: Building and Engaging Your Customer Base with Marketing Automation

• 2:45PM - 3:15PM • Booth 505

As a marketer, your goal is to guide the customer through each stage of the customer journey, providing the right information and experiences to move them towards a purchase and beyond. Join this session as we discuss ways to reliably attract new followers and convert them into fans, engage your audience, and easily identify super fans to advocate for you.

Presented by:

Liz Coralli from ActiveCampaign Headshot Photo at Small Business Expo

Liz Coralli ActiveCampaign

Liz Coralli is a Training Manager at ActiveCampaign, where she leads Study Hall: a multi day, in person ActiveCampaign workshop. Before joining ActiveCampaign, Liz delivered high-impact product trainings across the MarTech and EdTech spaces, and is driven by a passion to empower folks with the confidence and knowledge to do their best work. Liz is based in Colorado, so when she isn't working, you'll most likely find her outside enjoying the Rockies.
Liz Coralli is a Training Manager at ActiveCampaign, where she leads Study Hall: a multi day, in person ActiveCampaign workshop. Before joining ActiveCampaign, Liz delivered high-impact product trainings across the MarTech and EdTech spaces, and is driven by a passion to empower folks with the confidence and knowledge to do their best work. Liz is based in Colorado, so when she isn't working, you'll most likely find her outside enjoying the Rockies.
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