Automate to Captivate: Building and Engaging Your Customer Base with Marketing Automation

• 2:45PM - 3:15PM • Booth 606

As a marketer, your goal is to guide the customer through each stage of the customer journey, providing the right information and experiences to move them towards a purchase and beyond. Join this session as we discuss ways to reliably attract new followers and convert them into fans, engage your audience, and easily identify super fans to advocate for you.

Presented by:

Liz Ferguson from ActiveCampaign Headshot Photo at Small Business Expo

Liz Ferguson ActiveCampaign

Liz Ferguson has worked at ActiveCampaign for 4+ years and is currently a customer trainer. She travels the country, running in-person trainings for ActiveCampaign users. Liz helps businesses automate their marketing and sales efforts, to streamline these processes and save them time. Her favorite part about teaching is seeing how excited business owners and marketers are when they learn automation can take repetitive tasks off their plate.
Liz Ferguson has worked at ActiveCampaign for 4+ years and is currently a customer trainer. She travels the country, running in-person trainings for ActiveCampaign users. Liz helps businesses automate their marketing and sales efforts, to streamline these processes and save them time. Her favorite part about teaching is seeing how excited business owners and marketers are when they learn automation can take repetitive tasks off their plate.
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