Authentic Leadership: What It Is & Why You Need It

09/28/2022 • 1:00PM - 1:45PM MST • Workshop Room 4

Authentic leadership is the foundational component of establishing long-term trust and credibility within a company, as well as with key stakeholders and target customers,” says April White, a 20-year public relations veteran and the founder of Trust Relations, a strategic communications and integrative marketing agency. White will divulge her learnings from her decades of experience in advising both marquee brands and start-up companies on building their brand reputation, and offer advice to fellow business owners and c-suite executives on how to radically improve company culture, drive revenue growth, and actualize other business objectives through embodying authentic leadership. She will define the core elements of an authentic leader and educate audiences on how to infuse brand values and trust into every aspect of their business to achieve optimal results.

Presented by:

April White President and Founder, Trust Relations

April White is the president and founder of Trust Relations, a fully remote strategic communications and integrative marketing agency. Prior to founding her own agency, White represented Fortune 100 companies and marquee brands including MasterCard Worldwide, MetLife International, Sotheby’s International Realty, Hyatt, Rosetta Stone, Petco, American Standard, The Dannon Company, YellowTail Wines, Sealed Air, and eMusic, as well as startup companies including Beekeeper, Softomotive (acquired by Microsoft), NEXT Trucking, Richr, Wilbur, Picnic Tax and Suzy. The former award-winning journalist started her career as a solo PR practitioner in 2013. Eventually, in 2019, she coined the term
April White is the president and founder of Trust Relations, a fully remote strategic communications and integrative marketing agency. Prior to founding her own agency, White represented Fortune 100 companies and marquee brands including MasterCard Worldwide, MetLife International, Sotheby’s International Realty, Hyatt, Rosetta Stone, Petco, American Standard, The Dannon Company, YellowTail Wines, Sealed Air, and eMusic, as well as startup companies including Beekeeper, Softomotive (acquired by Microsoft), NEXT Trucking, Richr, Wilbur, Picnic Tax and Suzy. The former award-winning journalist started her career as a solo PR practitioner in 2013. Eventually, in 2019, she coined the term “Trust Relations,” which led to her building the first fully remote communications agency of the same name to embody trust, ethics, and authenticity, both as a business owner and publicist.White received her B.A. in Journalism and Mass Communications from Iowa State University and her M.A. in Strategic Communications from Columbia University. She is an official TEDx speaker and ongoing contributor to Forbes, Entrepreneur, and Newsweek. White also serves as a national business mentor for SEED SPOT and OneValley Startup. Additionally, White co-hosts three podcasts including “Trust Relations: The Podcast,” “The PR Wine Down” and “Hype Busters: Real Talk on Strategic Communications with Chris and April.”She is an Arizona native and currently resides in Williams.

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