Authentic Leadership: What It Is & Why You Need It

• Workshop Room 4

Authentic leadership is the foundational component of establishing long-term trust and credibility within a company, as well as with key stakeholders and target customers,” says April White, a 20-year public relations veteran and the founder of Trust Relations, a strategic communications and integrative marketing agency. White will divulge her learnings from her decades of experience in advising both marquee brands and start-up companies on building their brand reputation, and offer advice to fellow business owners and c-suite executives on how to radically improve company culture, drive revenue growth, and actualize other business objectives through embodying authentic leadership. She will define the core elements of an authentic leader and educate audiences on how to infuse brand values and trust into every aspect of their business to achieve optimal results.

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