AI, Search, and Your Website: Staying Ahead in a Changing Landscape

• 1:00PM - 1:30PM • Workshop Room 1

AI is changing how people search, shop, and decide, but what does that mean for your business, and especially your website? We'll dive into the constantly changing landscape of AI driven search, tools, and best practices.

Presented by:

Stephen Fahlsing Bonfire

An early adopter, working with internet technologies and digital marketing since the mid-'90s, Stephen has extensive experience in creating effective digital campaigns by focusing on user experience and desired user behavior and outcomes. A focused and seasoned leader, Stephen builds and manages digital teams and talent with an eye towards maximum efficiency and operational excellence. Before starting Bonfire, Stephen has held senior positions at agencies such as 180LA, MRM/McCann, Genex, Ignited Minds, and Deadline Advertising where he built and lead digital teams. He has created digital experiences for Fortune 500 companies such as Disney, General Motors, Ford, Coca-Cola, and others.&nb
An early adopter, working with internet technologies and digital marketing since the mid-'90s, Stephen has extensive experience in creating effective digital campaigns by focusing on user experience and desired user behavior and outcomes. A focused and seasoned leader, Stephen builds and manages digital teams and talent with an eye towards maximum efficiency and operational excellence. Before starting Bonfire, Stephen has held senior positions at agencies such as 180LA, MRM/McCann, Genex, Ignited Minds, and Deadline Advertising where he built and lead digital teams. He has created digital experiences for Fortune 500 companies such as Disney, General Motors, Ford, Coca-Cola, and others. 
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