AI for Content Creation

• Workshop Room 2

Creating consistent, high-quality content is one of the biggest challenges for entrepreneurs and small business leaders. In this advanced workshop, you will learn how to transform AI tools into a scalable content engine that multiplies your voice without diluting your authenticity. Through strategic prompt engineering and AI-powered workflows, you’ll discover how to accelerate production, maintain brand consistency, and convert ideas into revenue-generating assets. This session moves beyond shortcuts; it teaches leaders how to systematize content creation for sustainable growth and measurable impact. Through live demonstrations, you’ll discover how to:

  • The fundamentals of AI content creation (and what it can—and can’t—do for you)
  • The Crisp Method
  • Techniques for using AI to repurpose content
  • Best practices prompt engineering
  • AI workflows

This presentation is designed for small business owners who want to level up their marketing without burning out. You’ll walk away with a repeatable system you can start using right away.

Presented by:

Melinda Emerson from Verizon Headshot Photo at Small Business Expo

Melinda Emerson Verizon

Melinda Emerson, “SmallBizLady” is regarded as America’s #1 Small Business Expert. She is an internationally renowned keynote speaker on small business development, social media selling, and marketing strategy. As CEO of Quintessence Group, her marketing consulting firm serves Fortune 500 brands that target the small business market. She has an academy for women entrepreneurs, SmallBizLady Academy and an online school, SmallBizLady University, to teach start-ups and existing business owners, and she has published more than 5000 articles on business success strategies. Her advice is widely read, reaching more than 1 million entrepreneurs each week online. She hosts The Smallbizchat Podc
Melinda Emerson, “SmallBizLady” is regarded as America’s #1 Small Business Expert. She is an internationally renowned keynote speaker on small business development, social media selling, and marketing strategy. As CEO of Quintessence Group, her marketing consulting firm serves Fortune 500 brands that target the small business market. She has an academy for women entrepreneurs, SmallBizLady Academy and an online school, SmallBizLady University, to teach start-ups and existing business owners, and she has published more than 5000 articles on business success strategies. Her advice is widely read, reaching more than 1 million entrepreneurs each week online. She hosts The Smallbizchat Podcast and is the bestselling author of Become Your Own Boss in 12 Months..