AI Beyond Content: How to Understand Your Buyer, Sharpen Your Message, and Market Smarter
• Workshop Room 3
Asking AI to write a caption, email, or blog post is the easy part.
The bigger advantage is using AI to better understand who you’re trying to reach, what matters to them, how they make decisions, and what your business needs to communicate to become the one they choose and prefer.
In this hands-on workshop, presented by Verizon Small Business Digital Ready, branding and growth strategists Takicha and Warrick Roundtree take business owners beyond basic prompting and content creation.
Attendees will learn how to give AI better context, uncover patterns in customer language and behavior, turn those insights into stronger positioning and messaging, and adapt that message across marketing without losing their brand voice.
The goal is not more AI-generated marketing. It’s more relevant marketing, built around a better understanding of the buyer.
Presented by:
Takicha Roundtree Verizon
Takicha & Warrick Roundtree are the powerhouse duo behind The Brand Amplifiers, a boutique agency helping small businesses and luxury brands clarify their message, elevate their presence, and scale with strategy. Known for their dynamic teaching style and real-world insight, the Roundtrees specialize in branding, marketing, CRM, and content strategy that drives results.
Takicha brings her background in interior architecture and emotional branding to shape unforgettable brand experiences, while Warrick draws from his Air Force discipline and event design expertise to create systems that work and scale.
Together, they’ve helped clients secure partnerships with brands li
Takicha & Warrick Roundtree are the powerhouse duo behind The Brand Amplifiers, a boutique agency helping small businesses and luxury brands clarify their message, elevate their presence, and scale with strategy. Known for their dynamic teaching style and real-world insight, the Roundtrees specialize in branding, marketing, CRM, and content strategy that drives results.
Takicha brings her background in interior architecture and emotional branding to shape unforgettable brand experiences, while Warrick draws from his Air Force discipline and event design expertise to create systems that work and scale.
Together, they’ve helped clients secure partnerships with brands like Amazon, McDonald's, and even the Obamas—and are on a mission to help small business owners turn what they have right now into confident growth and consistent revenue. Through their signature workshops, 1:1 consultations, and agency services, they’re known for making branding feel doable, marketing feel strategic, and growth feel within reach.
Warrick Roundtree Verizon
Takicha & Warrick Roundtree are the powerhouse duo behind The Brand Amplifiers, a boutique agency helping small businesses and luxury brands clarify their message, elevate their presence, and scale with strategy. Known for their dynamic teaching style and real-world insight, the Roundtrees specialize in branding, marketing, CRM, and content strategy that drives results.
Takicha brings her background in interior architecture and emotional branding to shape unforgettable brand experiences, while Warrick draws from his Air Force discipline and event design expertise to create systems that work and scale.
Together, they’ve helped clients secure partnerships with brands li
Takicha & Warrick Roundtree are the powerhouse duo behind The Brand Amplifiers, a boutique agency helping small businesses and luxury brands clarify their message, elevate their presence, and scale with strategy. Known for their dynamic teaching style and real-world insight, the Roundtrees specialize in branding, marketing, CRM, and content strategy that drives results.
Takicha brings her background in interior architecture and emotional branding to shape unforgettable brand experiences, while Warrick draws from his Air Force discipline and event design expertise to create systems that work and scale.
Together, they’ve helped clients secure partnerships with brands like Amazon, McDonald's, and even the Obamas—and are on a mission to help small business owners turn what they have right now into confident growth and consistent revenue. Through their signature workshops, 1:1 consultations, and agency services, they’re known for making branding feel doable, marketing feel strategic, and growth feel within reach.