AI as Leverage: How Small Businesses Compete Smarter

Rich DeLancey is the Co-Founder and Chief Innovation Officer of Coast Technology and the creator of Stealth, a customer intelligence platform that helps small and midsize businesses understand their customers, act on signals, and grow sales without overpaying for guesswork. Rich has spent his career helping companies bridge the gap between data and decisions, turning digital behavior into clearer sales paths and better business outcomes. He’s passionate about practical tech that works for real teams, not just shiny ideas. Rich has helped businesses in automotive, RV, marine, powersports, and specialty retail modernize how they find customers, connect with them, and turn interest into revenue. What this really means is you’ll walk away with simple, actionable ways to use AI and customer insight—systems that make your life easier and your business stronger. At the Small Business Expo, Rich will break down how any small business can start using customer data and smart automation to compete smarter, convert more leads, and grow without complexity. Expect clear takeaways you can put into motion Monday morning.