Laura Sauter is speaking at the Small Business Expo . 5 Ways To Build An Authentic Brand (Even If You’re Small)

5 Ways To Build An Authentic Brand (Even If You’re Small)

05/27/2021 CST • Workshop Room 2

As a small business owner, you know how important it is to stand out from the competition. One way to do this is by building an authentic brand that people believe has no substitute. But how do you create an authentic brand, and why is it essential for your business's success?
If your employees and customers are clear about why your brand exists and the value it provides to its customers, you'll have an easier time acquiring and retaining customers. Authenticity is a key component of building a cohesive brand strategy, especially in the age of social media, where brands can't hide anything from their customers.

Join Laura to discover why brand authenticity matters. She’ll also explore the importance of creating a personal connection with your
brand, creating a robust brand strategy, a brand tone of voice, telling your brand story through content, and cultivating a culture of trust and transparency to sustain brand momentum.

By the end of this talk, you'll have a clear understanding of how to build an authentic brand that resonates with your target audience and establishes a long-term connection with your customers. Don't miss out on this opportunity to take your small business to the next level.

Presented by:

Laura Sauter Principal/Design Director, Agency Bel

Laura Sauter is a speaker, branding expert, and educator. As a consultant she has worked with some of the largest companies in the area including Fidelity, Raytheon, Philips, Biogen and TJX. But she has also worked with many more small companies, just as successful, which you have not heard of, at least not yet. Her business-centric approach combines big-picture strategy with finely tuned brand design and targeted marketing collateral to create a cohesive brand identity that resonates and gets results. Her work is often in support of organizations that are going through transitions, rapid growth and new product launches, helping them connect with their customers and stand

Besides running her consultancy, AgencyBEL, Laura serves on the Board of the New Art Center in Newton (NAC) as their VP, and chairs the Marketing Committee on the board of NAHAC, a national health advocacy organization.

As a way of introduction, she offers a free 45 minute consultation to any prospective client who reaches out. Check out her website at www.agencybel.com where you can read more about her, see her work and read her client testimonials. She can be reached at laura@agencybel.com.