18 Essential Things to Consider Before Investing in New Business Software

• 1:00PM - 1:30PM • Workshop Room 4

Yes, AI is cool. But let’s keep it aside for a moment and get down to the basics of business software. Hear from Yatheesh, Zoho's Product Marketing Manager, on why small businesses need to invest in a unified tech stack for accelerated growth.

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Yatheesh Raj from Zoho Headshot Photo at Small Business Expo

Yatheesh Raj Zoho

Yatheesh Raj is a Marketing Manager at Zoho Corporation with eight years of experience in B2B SaaS product marketing and customer experience. Currently, he heads the marketing initiatives for Bigin and specializes in go-to-market (GTM) strategies, scaling, and execution. He loves working with small businesses and startups, guiding them on the right software solution for their needs 
Yatheesh Raj is a Marketing Manager at Zoho Corporation with eight years of experience in B2B SaaS product marketing and customer experience. Currently, he heads the marketing initiatives for Bigin and specializes in go-to-market (GTM) strategies, scaling, and execution. He loves working with small businesses and startups, guiding them on the right software solution for their needs 
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